10 Ways To Use Artificial Intelligence In Marketing
In this digital environment, Artificial Intelligence (AI) technology means a lot to digital marketing teams. AI marketing solutions offer the best ways to fill the gap between the available data and its execution.
Artificial Intelligence solutions and tools help marketing teams to build a bridge that brings customers and business onto a single platform.
In this article, we discuss about-
- What is Artificial Intelligence (AI) Marketing?
- Why AI is so powerful for marketers?
- What are the major gears of AI marketing?
- How AI will Impact Your Digital Marketing?
- Top 10 benefits of using AI in digital Marketing?
- Top 8 AI Stats/trends that you must know as a digital markets
- Will AI be the future of digital marketing?
What is Artificial Intelligence (AI) Marketing?
Artificial intelligence marketing (AI marketing) is defined as one of the best approaches to predict the customer’s next step for providing a better experience to them.
A vast quantity of customer data and significant AI concepts such as Machine Learning (ML) and deep learning techniques are helping digital marketers become more efficient in analyzing their customers’ interests.
Accordingly, using the power of big data insights and advanced predictive analytics digital marketing teams can efficiently build a perfect image of their targeted audiences.
Hence, AI marketing boosts digital marketing campaigns like email marketing, content marketing, SEO operations, and finally help to get Return-on-Investment (RoI).
And, an amazing thing is that all the above things will happen automatically with any efforts of your marketing teams. This all happens only when you use AI tools for digital marketing and implement AI marketing strategies.
Why AI is so powerful for digital marketers?
The use of AI in digital marketing operations is very much needed in this 21st century. According to market research, over 45% of completely matured enterprises have already defined the AI strategies for their marketing operations. They believe that the usage of AI technology empowers their digital marketing approaches and allows them to remain competitive in this competitive digital world.
Artificial intelligence in marketing continues to advance its existing marketing approaches and making every business smarter with advanced AI tools.
What are the major gears of AI marketing?
A few significant elements are making AI marketing more attractive and powerful. Let’s have a brief on them.
#1 Big Data
Big data a vast concept of data collection from various sources. It is an effective component for doing digital marketing campaigns. Big data helps digital marketers to segment complex data sets, send personalized content to customers at the right time through a selected communication channel.
#2 Machine Learning
Machine learning methods help digital marketers to derive valuable insights from this massive quantity of big data.
ML tools in digital marketing help to identify market trends, predict demand and provide customer-oriented services. Hence, ML tools and algorithms in AI marketing allows marketers to perform revenue-worthy operations.
Technology is advancing ever like before. AI-based solutions for digital marketing can interpret customer emotions and communicate accordingly. It’s a wonderful thing that happens using emotion AI technology.
How AI will Impact Your Digital Marketing?
We have explained in many of our blogs that Artificial Intelligence is revolutionizing many industries, including marketing. Ranging from baking and finance, and healthcare to retail, manufacturing, and travel, AI is changing the way of doing their business.
Various AI concepts such as text-to-speech recognition, natural language processing, and voice recognition technologies are all enabling machines to perform human-like tasks with more intelligence.
So, how artificial intelligence the way of digital marketing?
- AI can transform the way of business and customer interaction
- Increase operational excellence and optimize user experience
- AI offers continuous customer services with use of AI chatbots
- AI in digital marketing sends personalized content to users based on their search
- Artificial intelligence in marketing helps marketers to segment their targeted audience based on their interests
- Streamlines communication channel with a Live chat customer service
- Finally, helps brands in cutting costs and increasing revenues
Top 10 benefits of using AI in digital marketing?
Now, in this section, we’ll have a brief discussion on how can AI help marketing teams.
AI marketing is becoming popular day-by-day with the visions it provides to digital marketers. Let’s look at a few core benefits of using AI for your digital marketing purpose.
#1 Advanced and intelligent search
Are you a digital marketer?
If yes, you should remember that not only emerging technology solutions becoming smarter but also the customers too. Nowadays, customers are smarter. They prefer fast and quick response platforms and search engines.
Artificial intelligence and big data solutions can analyze the user search patterns and help digital marketers for identifying key areas where they need to put their efforts.
#2 Smart advertising strategies
However, digital marketers have started their efforts to publish smart ads across various social media platforms where the targeted audience spends their time.
What is Artificial intelligence in advertising?
Artificial intelligence in advertising helps marketing teams to better use their keywords to target their customers quickly. The AI strategy and solutions for marketing allows digital marketers to efficiently engage customers and boost revenues.
#3 Automates every marketing processes
Marketing automation using AI is like fueling traditional marketing business with more and more emerging technologies. Every manual digital marketing tasks will be automated using artificial intelligence technology.
#4 Personalized and superior content delivery
Using AI tools, digital marketers can make the use of data and target the right audience at the right time. Artificial intelligence tools and solutions in digital marketing allows marketing teams to find potential buyers and send more personalized content that meets their needs.
#5 Evolving AI Chatbot Services
Customer retention was a challenging task for digital marketers. With the use of AI-powered customer service Chatbots, marketers can retain their customers efficiently. However, over 50% of online marketing companies are depending on customer service bots to increase lead conversion rate.
#6 Lead Management and Nurture
Artificial intelligence greatly helps digital marketing teams for Lead Management and Lead Nurture smartly.
USM Business Systems has a strong knowledge of using artificial intelligence technology and delivering AI solutions for improving your digital marketing operations.
#7 Find Opportunities and Trends
Digital marketers should adopt AI technology to find the most attractive business growth opportunities for brand expansion. Innovative AI tools can scan a vast quantity of data to derive and analyze current market trends.
This will help marketers to forecast to build strategies that help to find new ideas for running innovative marketing campaigns.
#8 Integration of technology and marketing teams
A combination of AI technology and your customer service team gives unbelievable marketing benefits to your business. Market analysis, customer demands, and quick response everything is possible by integrating AI into your customer service teams.
#9 Conversational AI
The advantages of implementing conversational AI tools in marketing are wonderful. They can provide personalized experiences to your customers, add value to your brand beyond sales. Hence, conversational AI is one of the best approaches that help you build strong relationships with your customers.
Generate more revenues than your competitors
One of the best use of Artificial intelligence in marketing is that analyzing the competitors move to witness strong sales and thus huge revenues. In addition, AI helps marketers to find patterns that are likely to impact badly in the future of marketing business.
Top 8 AI stats/trends that you must know as a digital markets
We captured a few significant statistics about the market estimation of AI in digital marketing. They include-
- Organizations that implemented AI strategies in marketing and sales were reduced 70% of reductions in call-time
- According to McKinsey, AI will double the leads count
- The combination of AI and ML technologies reduces the percentage of shopping cart removal to 30%
- As of Venture Harbour, approximately 60% of digital marketers believe that AI is the best technology to build data strategies
- AI-enabled voice assistants would drive the growth of digital marketing
- According to Forbes, over 86% of companies are using AI to predict sales growth and improve their email marketing campaigns.
- AI trends say that AI increased online shopping frequency by 50%
- In the next three years, every digital company will make the use of AI in their sales processes
Will AI be the future of digital marketing?
By reading the above information, how many of you believe that artificial intelligence is not only the technology that power the marketing channels today, but is also empowers businesses tomorrow?
USM’s AI experts have already predicted the market demand for AI in marketing (artificial intelligence in digital marketing). Our creative technology experts are already ready with the AI-powered marketing solutions that you require.
Our artificial intelligence services and solutions take over tedious, complicated, and time-taking digital marketing operations that the marketers face troubles to deal with.
As a leading company in providing AI-based technology solutions, USM can deliver AI solutions for and the most engaging smart digital marketing strategies.